Light Skinned Models Versus Dark Skinned Models – Is There a Preference?

Models come in all shades of the rainbow.

Supermodel Tyra Banks recently said that she is trying to expand the idea of what the fashion industry considers beautiful. According to her, s with lighter skin are deemed more commercial, whereas darker-skinned black models are considered more high fashion.

Miss Banks is on to something here. If you turn on the television and watch the R&B and hip hop videos you’ll notice that the majority of the women in these videos are light-skinned. Dark skinned women are featured as well in music videos, but to get the same kind of attention that their counterparts get they much be well endowed. Now, turn to a major television network and you’ll see commercials with spokes models such as Beyonce, Rihanna, and Halle Berry representing major cosmetic lines.

I’m going with the facts. I’m not saying it is right or wrong, but it is what it is.

It’s Fashion Week in New York City and on the runaways are Jourdan Dunn, Selita Ebanks, and Arlenis Sosa. These are the light skinned models that get booked by all the top designers. The only dark skinned model burning up the runaway that is in heavy rotation is Alek Wek and the designers love her because her skin is flawless. More recently, she has become an entrepreneur and sells beautiful high-end purses.

There is a pattern here…

Maxim recently released its annual “Hot 100” list and only seven black women made it. Rihanna broke the top 10 at number eight. Zoe Saldana, Ciara, Beyonce and Christina Milian were numbers 29, 32, 52, and 55 respectively. Gabrielle Union and Michelle Obama, who are darker than the other women, came in at 71 and 93 much lower on the list.

Here’s some more proof!

Ida Ljungqvist was crowned Playmate of the Year and she is the first African-European to hold that title. She to is light skinned.

Men’s magazines such as XXL and King are both targeted to black men and they mainly feature light skinned models. Occasionally they feature dark skinned models but they tend to either be famous or well endowed.

Tyra Banks says she makes it a point to showcase beautiful dark skinned women on America’s Next Top Model. She feels that it is important to let all of the young girls growing up know that Black is Beautiful and it comes in a variety of shades.

While the old stereotype of light skinned is perceived better than dark skinned is not going away anytime soon, it is important to be confident in the skin that you are in.

Just like full figured models are no longer taboo in the fashion industry, dark skinned models will continue to knock down the doors until this becomes mainstream.

Famous dark skinned bald headed Supermodel Alek Wek is known for her smooth dark skin. Designers love her and she was sought after by many because she makes the clothes look fabulous. Not only is she gorgeous she also has a line of handbags out. To take a peek at her career click here

A complete list of the “Hot 100” list top can be found at

Photo by be creator

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

The Psychographics of a Fashion Marketing Campaign

We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.

Profile of Shattered Girlz

I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. This designer has an avatar, Dolly Tatume, a tattooed cartoon beauty whose life and loves are chronicled through the various t-shirt designs in the line. Dolly has also been involved in some dead-end relationships with men that have caused her a lot of pain, to the point that she refers to the men in her life as “Piggys.” There are several female tattooed characters in the line that represent different examples of female empowerment, like a dancer, a corporate lawyer, a college student, even a soldier. Shattered Girlz’s tagline at the moment is “Shattered Girlz: I can’t be broken!”

Psychographical Analysis of Shattered Girlz

Wikipedia’s definition of psychographics is as follows:

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. Some categories of psychographic factors used in market segmentation include Social class, Lifestyle, Behavior, Opinions, and Values. Psychographics can also be seen as an equivalent of the concept of “culture” as used most commonly in national segmentation.

Let’s analyze the various aspects of this product line in terms of psychographics. Here’s what I come up with:

  • Social class: young, college-aged urban women, perhaps in a street counterculture
  • Lifestyle: goth and tattoos
  • Behavior: searching for self-expression and empowerment
  • Opinions: a negative attitude toward men in general, however fleeting
  • Values: Women can rise from the ashes

Now, I don’t know about you, but whenever someone tells me their story of heartbreak, I’m instantly captivated. However, it would be the wrong move in this case to market this product to all women, even though we can all relate. Instead, we need to find a smaller subsection of all women, in this case young women. But can we drill down any further? I think so, and the next subset would be young women who are into the tattoo lifestyle.

Though I myself don’t have one, tattoos are interesting because they provide a deeply personal expression of the wearer’s soul that mere words cannot transmit. Many people get a tattoo after the birth of a child, after the loss of a loved one and other such life-changing events. These are people who find expression in the visual arts; in fact, many of today’s coolest tattoo artists come to the field with technical and fine art training. There are even shows about tattoo studios, like Inked and Miami Ink and LA Ink.

The Plan

Because of tattoo art’s strong graphic element, my suggestion to this designer was to start a comic book. In fact, the plan I built for the beginning stages of her email marketing campaign includes the following: Concentrate on certain keyword themes that resonate with young women who get tattoos: feminine tattoo designs, female ink, lower back tattoos, tramp stamps, broken heart tattoos, girl genius, lost girls, girl’s club, just to name a few.

  • Turn her blog into a subscription-based, free comic book.
  • Create a pay-per-click (PPC) ad campaign based on the keyword themes to promote the comic book.
  • Create a landing page for a subscription to the comic book. Make sure it uses the keyword themes as well.
  • Ensure that the comic book site advertises the Shattered Girlz t-shirt line.
  • Invite comments or questions about each installment of the comic book. This can spark a dialogue with the readers, inspire suggested storylines or characters from them, thereby creating a rudimentary online community (aka: captive marketing niche). This also appeals to the “goth” community, since they can sometimes trend toward the clannish.
  • Create an excuse to email these subscribers regularly via comic book teasers, contests, etc., while also including a sales message in each of these emails.

I am very certain that this sort of targeted activity, which is also very process oriented and methodical, will garner her lots of results. I should point out for the record that this type of list building will take some time, perhaps even as much as three months or more. We’re not talking about get-rich-quick schemes here.

But consider what will happen once she does build a list and eventually markets to it successfully. Sooner or later there will be flocks of beautiful tattooed college-aged young women who sport a Dolly Tatume t-shirt and who, upon crossing paths, will instantly exchange knowing, sympathetic looks. They may even engage each other in conversation, talking about the emotional wreck that used to be their lives and how Dolly and the gang really speak to them. They may even talk about the Shattered Girlz items they each have (ohmigodyouhaveadollyshirttoo!), and if we’ve played our cards right, they’ll even recommend certain Shattered Girlz products to each other.

And this is exactly what we want to happen.

I’ll keep readers posted on the results of this campaign on my blog. Until next time!

Ways To Achieve Natural Beauty, Fitness And Health

Eating the right food, cleansing and moisturizing your skin, exercising regularly will all help to keep you looking good. If you do not look after yourself you will find that even taking extra vitamin and mineral supplements or having beauty treatments will only have a temporary effect. Following a long term health and beauty regime for both men and women will keep your skin looking clear and healthy, your body in shape, your nails strong and your hair naturally shiny. You will also find that environmental factors like the cold, toxic pollution and daily stresses of life will not be able to affect your health or the way you look and that you will have built up a natural resistance to everyday factors which can lead to bad skin, brittle nails, dull looking hair and dry skin. But how do you do this?

There are several ways to achieve natural beauty. First of all you should cleanse, tone and moisturize your face twice a day, once when you get up in the morning and once before you go to bed. You should also use a face mask once a week, either a deep cleansing or moisturizing one whichever you feel your skin needs.

Using a body scrub once a week will help to eliminate dead surface skin cells and keep your skin looking healthy. You can find many different body scrubs and beauty products on the market with different properties that can help you maintain your skins natural balance.

You should also do a manicure and pedicure once or twice a month. Soaking your nails and feet in relaxing oils will help to detoxify and moisturize them and keep them looking smooth. Filing your nails and pushing back the cuticles will keep your nails growing properly.

Washing your hair regularly and using a moisturizing and strengthening conditioning mask once a week keeps your hair soft and manageable. Having regular trims will also stop your hair from splitting and make it grow faster and stronger.

You should also eat a well balanced diet, with lots of fruits and vegetables to keep your body in shape and looking healthy. Getting enough protein, omega fats and reducing your calorie intake will help you to stay fit as well as exercising regularly and following some kind of fitness program.

So you can see by spending just a few hours a week on beauty and health will keep you looking healthy and fit your skin, hair and nails strong and glowing.

Celebrity Beauty Tips – Hairstyles and Beauty Tips of the Stars

Celebrities enjoy huge fan following especially when it comes to beauty and style matters. Being a style-icon a celebrity is imitated by his admirers once he builds an image. A celebrity beauty tip, whether it be about skin care, acne prevention, hair styling, reducing body weight or any other issue related to improving looks has always been cherished by the admirers. Adjudged from this angle, the best celebrity beauty tip of the present age seems to be being ones own self.

Inspired by the doctrine that beauty comes in all sizes, shapes and colors and is more about self-expression than mere imitation of someone else’s style, modern fans go for personal styling. A few generations back an individual would be content with just getting an Elvis Presley hair cut or a Marilyn Monroe makeup even if that gave a more or less dumb look. A present generation Tom Cruise admirer instead customizes the star’s hairstyle to best suit his personality. Similarly, a woman obsessed with Julia Roberts may not opt for a curly crop, but rather sport her hair straight, a la Brooke Shield’s style.

The same celebrity beauty tip holds for make up and attires. Considering the camera glares and flashes they are exposed to, it is very fitting that a beauty pageant winner or a celebrity will settle on heavy makeup and some out of the ordinary clothing. However, when adopted in everyday lives, the too gorgeous, overtly glamorous looks will best be termed ‘blunders’ on the fashion-front. No wonder that young women go for a lot of scaling down and opt for the ‘girl next door’ look rather than the ‘Diva’ look.

Most celebrities consider beauty as ‘not just skin deep’, and hence concentrate a lot on health care and grooming. With useful advices as natural and homemade beauty tips on skin, hair care and on other health related issues, this happens to be the most helpful aspect of celebrity worship. Although most of the beauty secrets shared by the stars are no different from the natural beauty tips one has grown up with, youngsters pay heed to these time tested beauty secrets only when it comes in the form of a celebrity beauty tip.

A celebrity beauty tip can be anything such as

o Sticking to healthy lifestyle

o Giving the body its regular quota of exercises

o Increased intake of water

o Meditation

o Direct application of natural products like honey, milk, etc.

o Application of homemade beauty potions

o Application of other beauty treatments like TCA skin peels, etc.

The perfect combination of homemade beauty tips with occasional TCA peels seems the right answer when it comes to stopping the onslaught of professional stress and makeup. The fast-action TCA (Trichloroacetic Acid) skin peels cause acne, pigmentation problems, scars and wrinkles to vanish in matter of moments and is perfectly safe. With the effects of the chemical skin exfoliation lasting for 6 months to a year, application by medical practitioners is recommended. The wide acceptance of TCA peels in the medical community has made it much more than just a celebrity beauty tip.

5 Simple Gift Ideas For Women Who Have Everything

It’s no surprise when a woman is presented with a gift, and with an unmoved, sometimes even shocked, expression says, “Oh, you really should not have.” It’s no surprise to her; she probably already has the perfumes and purses, the jewelry and the numerous dresses to match and every shade of every season’s collection of make-up products.

Let’s face it, some women just have everything. They have everything they need and bundles of stuff that they really have no use for but it either shimmered beautifully in the sun or the house needed lamps in every colour and style so the colours can coordinate with the drapes and the style would suit the appropriate occasion.

Yes indeed, some women just have everything imaginable, and that makes gift giving a terribly problematical, even monotonous task since most people eventually conclude, after butting their heads against a wall for days on end, that it is just safer to buy a gift that would not mortify her or give the wrong impression. There are some brave souls who have tried to venture into the unique and unknown depths of gift giving. The results varied, but it remains a hit and miss situation.

But here are 5 simple gift ideas for those women in your life who have everything. And these gift ideas will hit the mark every time. The key thing to remember is the relationship you share with the woman you intend to purchase a special, unique or original gift for. After all you would not want to show up at your mother’s house and present her with a box of edible undies.

1. Any woman would appreciate a unique gift or a gift of sentimental value for her home. This does not include a Blender with a bow on it. Antiques and paintings are great gifts, since a woman will always find some use for it at some point in time. And if you want to make a simple antique all the more special, there is always the option of adding your personal touch to it. Adding something of your own to any gift strengthens the old adage, ‘it’s the thought that counts’. Flowers in an antique vase or a beautiful centerpiece for an antique table are great personal touches.

2. While antiques are great as art displays and may even be functional around the house, the gift giver can make gift giving more personal by choosing collectibles. collectibles such as crystals glassware and ornaments make wonderful gifts for women who have everything since no one can have too many collectibles. Again, consider the woman in question, since many women have interests various types of collectibles. Some women collect vintage dolls, precious gems and rare literature or knick-knacks. You are sure to impress any woman, mother, sister, wife or girlfriend, by presenting them with something that they value.

3. Though these are common placed, gift certificates are especially pleasing gift ideas for any woman. If the woman in question loves to shop or would like nothing better than a day at a Spa, then head out and get the woman who has everything, something that will put a smile on her face simply because women love to pamper themselves, and love it even more when they are pampered by others. The best part about a gift like this is that the present can be used in the future, and even on regular, everyday days the woman can pamper herself on a whim.

4. There is always the option to go wacky. It sounds strange, but you’d be surprised at how her eyes can light up while the room fills with her laughter at the sight of something unexpectedly goofy. Everyone was a kid at one time, and the Holidays and special occasions may just be the right time to remind ‘the woman who has everything’ of that. Bring out the kid in her by bringing back some special memories or creating new ones. A word of caution; don’t be ridiculously-off the wall-wacky with your choice of fun gift. You want her eyes to light up and her laughter to fill the room, but you don’t want the bright look in her eyes to be from shock and you certainly don’t want to warrant nervous laughter which can mean anything from, “The Cops can be here in five minutes” to “What’s this supposed to mean?” It’s all about finding the right strokes for different folks. Wacky gift ideas are endless, for instance, a Disco Ball that can make any room a fun room, or a funny paperweight for her desk, or even clothes that has a funny message printed on it that may be playfully teasing.

5. This next idea can be summed up in two words; gift baskets. These can be as personal or as casual as you want them to be. For the Holidays, gift baskets of fruit, potpourri, scented candles or even decorative soaps can make great gifts. Sure she may already have some of these things, but the good news is that these are also perishable items in that they will be spent at some point. Think of it as replenishing her stock. For other special occasions, or for a woman who is truly special to you, you can customize the gift basket by filling it with a bit of many things she likes. For example, a basket with her favorite chocolates or wines coupled with a gift certificate for a spa or dinner at her favorite restaurant. But rest assured, gift baskets are the perfect gift for women who have everything, no matter what you choose to fill the basket with. After all, who would not want to receive a basket fill of goodies?

Tips When Waxing

Pubic hair removal is now a matter of concern for both men and women. For hygiene reasons alone many individuals choose to remove unwanted body hair in the pubic area, hence, the search for the best pubic hair removal method.

Waxing is one very popular method. It is inexpensive, it can be done from home, and the results last for some weeks in many cases.

Use these tips to get the best results if you choose to use waxing as your pubic hair removal method of choice:

  • Avoid showering and making the hair wet prior to waxing. Hair absorbs the water making it soft and less likely to adhere well to the wax. Tough hair is easier to pull off.
  • Be sure to test a small area of skin first to make sure there is no acute sensitivity or allergic reaction to pubic hair removal using waxing.
  • Hair should be at least 1/8 inch long. If it isn’t wait until it reaches this length.
  • Be sure to wash the skin thoroughly and dry it well beforehand to remove any lotions or oils which may prevent the wax from adhering closely to the skin.
  • Heat the wax carefully so as not to overheat and thus burn the skin when applying. Test on a small area first.
  • The consistency should be soft rather than runny.
  • If pain and discomfort is a main concern use a pain reducing gel or cream available from pharmacists. These solutions should be applied 30 to 60 minutes before waxing so the skin is numbed beforehand.
  • Apply a thin layer of wax in the direction of the hair growth and peel back with a rapid movement close to the skin.
  • Do not pull up or out, rather pull back.
  • Clean the skin with a warm moist towel afterwards to remove excess wax.
  • Avoid wearing tight clothing over freshly waxed areas to minimize the risk of irritation and ingrown hairs. 24-48 hours after pubic hair removal waxing, exfoliate the skin (with a Loofa sponge for example) to prevent the dead skin from accumulating and causing hair to become ingrown.

Best Positions When Performing A Waxing Pubic Hair Removal Session:

  • Option 1: Sit in a chair with your feet up above your waist and legs spread apart.
  • Option 2. Sit with one leg propped above your waist and the other leg resting on the floor.
  • Option 3. Lie on your back with legs wide apart and raised in the air so that all the waxable areas are spread taut.
  • Option 4. Lie on your side with the bottom leg straight out and the top leg bent at the knee and tucked behind the straight leg.
  • Option 5. Bend the knees and keep the legs wide apart so the genital areas are easy to work on. Put a mirror on the ground if necessary for better control.

Many persons prefer to have the waxing pubic hair removal procedure carried out at a salon by a professional. See the resource box for a helpful article on what to expect from what is called Brazilian Waxing.

Logo Design For a Beauty Salon, Hair Stylist Or Spa Business

When starting out or re-branding a beauty salon, hair salon or spa business, a great logo design is of the utmost importance. This article looks at what logos in these industries are usually like and gives you some ideas about how to go about getting a logo for your health and beauty related business.

The beauty and spa business is all about personal grooming as well as image and effective logos in this industry reflect that by being neat, classy, elegant and exclusive at the same time.

As modern trends in the salon and spa business are towards natural products based on natural plant, fruit and vegetable extracts, colors for logos tend to be natural and not too bright and flashy. Feminine colors are popular, earthy colors such as light browns work well and light blues are common too.

Fonts tend to be classic with characters flowing together in a style that is beautiful, soft and delicate.

A typical image used in beauty and hair logos includes an outline of a female body or face, either abstract or with minor detailing. Other popular imagery includes, hair, hands and eyes.

Most online logo designers have an extensive portfolio of logo designs on their website. Some even have a specific section of health and beauty logos that they have done and this can be a great way to see what you could expect if you go with one of their packages.

A logo will form the base of your salon or spa branding strategy and will be one of the key factors in determining how customers perceive the quality of your services. Like in the fashion industry, beauty salons and spas can command a premium for their services by appealing to an exclusive clientele who want to be part of ‘the club’.

A great logo will give your salon or beauty business a unique image that will take you forward to profitability and success.