The best makeup on earth is MAC makeup, hands down. Created in 1985 by Frank Toskan and Frank Angelo, MAC cosmetics were designed to hold up to the most grueling conditions. Ordinary drug store makeup doesn’t look good under bright lights, and most of it sweats off or wears off under normal circumstances anyway. The chemists who created MAC cosmetics, however, designed it to hold up to just about any challenge you can throw at it. It’s good for all ages, all races and all sexes, which later became the company’s motto.
MAC makeup is also a socially conscious brand. There are four social initiative problems that the company currently has in place: MAC Cruelty-Free Beauty, Back to MAC Recycling, MAC Kids Helping Kids and the MAC AIDS Fund. Even though MAC cosmetics was bought out by the Estee Lauder Companies in 1994 and the original founder Frank Angelo died in 1997, the MAC AIDS Fund has been continued by the new owners. The coolest thing about it is that every penny of the sale of the eight products under the Viva Glam name get donated to the charity. This has raised more than $86 million for the charity since 1994.
If you’re a makeup artist, you can get 40 percent off of the price of MAC makeup. Other beauty professionals can get a 30 percent discount. The brand is also extremely socially diverse. Spokespeople in the past have included everyone from RuPaul to Linda Evangelista. MAC Beauty Icons have included Liza Minnelli, Diana Ross, Raquel Welch and Catherine Deneuve. All in all, MAC makeup has done a lot for the industry as well as the community. They perfected makeup and are a great role model for other American companies. It can be said that part of their success is due to their acceptance of all things beautiful, and that’s something we can all stand behind.
Source by Jennifer Robertson